The Way Ahead Amid COVID-19

Whatever happens, the show must go on! This famous proverb is the only thing keeping us sane during this global emergency. COVID-19 might have led to a worldwide lockdown, however, it cannot stop us from trying to get back our lives to normalcy.

These times are a challenge for us to rise above our limitations and realise the magnificence of the creation. Quarantine has allowed us all to slow down and de-clutter our mind space. Moreover, our priorities have become clear. Behind every hardship, there is an equal and greater opportunity to create something wonderful, and who can know this better than a creative Indian bridal fashion label like us.

Reshaping Our Business for a Better Future!

Personally, for us at Pawan & Pranav Haute Couture, it is helping us in strengthening our focus on what we want for our brand - designs that bring joy and smiles to people’s faces and initiatives that leave a positive impact in the world.
It’s important to remember that in order to impact globally, we must start locally. A change in attitude and outlook during difficult times can help us through storms. And change begins at home.
Being considerate to our artisans, tailors and customer base, we had to redesign our business strategy and plans for a more inclusive world that also becomes valuable for the generations ahead.
In this contingency, where we all are in it together, it’s the best time to rebuild our core operational framework in a more sustainable manner. And, we need to work towards inspiring our strategies and goals digitally.

The Way Ahead!

Therefore, where isolation has become the new norm, and COVID-19 appears to stay a bit longer than expected, we are ready to move on and live with it by taking our business to a safer platform - yes, you heard that right! Now you can do your wedding shopping on our website and get hold of our latest handcrafted designer wedding collection.
We have started attending our brides and grooms who have their wedding planned for the later part of 2020 and 2021 through video consultations direct from our store.
We are continually working towards making our process as simple as possible for all the brides and grooms, understanding their requirement and advising them on designs, patterns, colours, and measurements for their traditional bridal lehengas, sherwanis, etc.
The current situation has led us, at Pawan & Pranav into introspection and this has allowed us to undertake effective decisions pertaining to our brand with a broad vision.

Fashion always reflect our inner self, but this fast-paced life has made our thoughts a bit noisy. In a society where happiness and positivity are linked to productivity, this lockdown has helped us clear this noise. It’s time to move out of the box. Times ahead call for creativity, sustainability, restyling and reinvention along with keeping in mind the safety measures. This is the time when we should stand together and unite for a better world.